Your About page is usually one of your most visited pages. Why? Because people want to know who you are and how you can help them.
That means your About page can’t be all about you; but it also means it can’t be all about them.
Your About page needs to help build the relationship between you and your client (or potential client).
When your visitors read your About page, they are looking for a way to connect with you. But most importantly, they want to know what you can do for them. They want to know they are in the right place and that you can help them.
In her post, The 5-Step Process for Writing an About Page that Connects (and Converts), Leanna Regalla lists the steps to writing an About page that connects with your audience.