Trying to find a domain name that matches your brand, is easy to remember, and will be widely recognized is getting more difficult these days.
5 Tips for Choosing the Best Domain Name gives five tips for choosing a good domain name that I am finding very useful when seeking to rebrand my business.
1 – Name Your Brand
2 – Tie Your Brand to the Domain Name
3 – Don’t choose a domain based just on keywords in the URL
4 – Don’t Try to be Clever
5 – Extensions Matter (.com, .org, .net, etc.)
If you don’t have a web presence yet and are seeking to find that “just-right” name, or if you are thinking about rebranding your business because you’ve out grown the name you originally chose, or any number of other reasons, check out this article and see if it doesn’t help you as well.