In the video below, Lisa Irby of 2 Create a Website takes you through the history of SEO (Search Engine Optimization) and what you need to know about ranking in Google!
Lisa does an excellent job of explaining about the Google algorithms, e.g. Panda and Penguin, that have affected rankings since 2000.
While the video was originally created in 2013, it is an excellent resource. She has updated things that are no longer correct by overlaying comments onto the video.
Take a look…
Many things have changed in SEO since 2013. Google has gotten smarter over the years. It understands synonyms and misspellings. Your focus now should be on the user experience and not on the search engines themselves.
Panda and Penguin caught many of the unfair optimization practices that were being used. Meta tags were so badly abused that they are no longer even looked at. Keywords are still important because that’s what viewers enter into the search engines when looking for things on the internet. Actually key phrases are more important because they can drive down to more specific data.
Click on the words below (Search Engine Optimization) to find other articles about SEO.