Websites are no longer static (unchanging), or at least they shouldn’t be.
In the “olden days” of the internet, small business owners set up a website and they were done. They had their web presence. They were ahead of those who didn’t have a website.
We have come a long way since then, in only a few short years when you think about it. Smart phones have put a demand on websites to be responsive.
Who wants to scroll horizontally to see what’s hidden on the right because the screen is so small?
Google has made responsiveness one of the many criteria in their algorithm that ranks your site. Yes, you get points, in essence, for having a responsive site, for being able to see a website on your phone without pinching to zoom.
Google and other search engines love fresh content. If the search engine bots visit your site and nothing has changed, they will move on and maybe won’t be back for quite awhile.
But if they visit and you have added content via blog posts, or you have changed the content, including images, they are more likely to come back soon.
What if you have a new site?
My recommendation to people is that if they don’t have a website, get one up as quickly as you can. Don’t lose quality over doing so by taking shortcuts.
What I’m saying is don’t wait for your site to be perfect before going live. You want to be changing it as you go along; you will never be done with it. You want to improve it, tweaking it to meet the needs of your audience.
Your site should be evolving as your business evolves. It’s not a one and done.
Have you changed your content lately? Does it reflect your business today? Take a look at it through your audience’s eyes. What do you see?