What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) – is the process of getting visitors to your website by ensuring that your site appears high on search engines such as Google, Yahoo, Bing, etc.
Have you ever taken the time to search your business online?
If so, what were the results?
Just like a brick and mortar business, your website needs people to stop by and visit. After all, no visitors equals no money. (Also, not being ranked high in search engines means you have to spend more money to get visitors to your site.)
As you already know, the internet can be a very competitive place. Most likely, there are at least a few competitors that are targeting the same audience that you are.
It’s vital that you develop a strategy to draw your audience to your web site; otherwise, customers will never find you.
Search Engine Marketing
Search Engine Marketing is a strategy that increases your chances of being seen in the search engines. There are different ways to do this: you can use Organic SEO and/or Paid SEO.
Here at Solo Web Solutions, we provide organic optimization, which includes:
– page by page website analysis
– analysis of the competition
– keyword research to figure out how people are searching for what you have to offer
– proper placement of keywords within the website
– monitoring search engine ranking
DIY (Do It Yourself) SEO Course
Are you the type who wants to do things for yourself? If only someone would show you how. This step-by-step course will take you through recommended plugins and how to set them up, provide you with an SEO glossary, teach you about tags and categories, and so much more!