It’s how your business gets found, how you build trust, and how you convert knowledge into business.
Low-hanging fruit is a term used primarily by marketers to describe high-reward goals that are done with little effort. This is literally like plucking the juiciest and most succulent fruit within your reach from a tree.
One of blogging’s lowest hanging fruits is content curation. It is a type of blog post that links to web pages about a topic.
If you’re not currently using content curation in your blogs, you might want to consider it for the following reasons:
- Content already exists – Instead of writing up an article from the ground up, you let the curated content do the talking for you. Just add a short description to each resource and you’re good to go.
- Increase authority within your niche – By highlighting the best and effective resources in your post, you also get to show your knowledge about the tools for a particular topic.
- Great outreach method – Contact the site owners whose web pages you featured on your post and let me know that you made a post about them. This can lead to the post being promoted by the site owners themselves. Better yet, you can make a connection with them that you can leverage further later on!