The need for content is a given in today’s world…not just any old content, but valuable, education-based content.
It’s how your business gets found, how you build trust, and how you convert knowledge into business.
Low-hanging fruit is a term used primarily by marketers to describe high-reward goals that are done with little effort. This is literally like plucking the juiciest and most succulent fruit within your reach from a tree.
One of blogging’s lowest hanging fruits is content curation. It is a type of blog post that links to web pages about a topic.
In fact, this post utilizes content curation.
I read someone else’s post, made a few comments about it and now I will direct you to read the full post if you so desire.
By doing so, I am sharing a resource with my readers that I see value in…and I didn’t have to rewrite the entire article, or come up with fresh content.
If you’re not currently using content curation in your blogs, you might want to consider it for the following reasons:
- Content already exists – Instead of writing up an article from the ground up, you let the curated content do the talking for you. Just add a short description to each resource and you’re good to go.
- Increase authority within your niche – By highlighting the best and effective resources in your post, you also get to show your knowledge about the tools for a particular topic.
- Great outreach method – Contact the site owners whose web pages you featured on your post and let me know that you made a post about them. This can lead to the post being promoted by the site owners themselves. Better yet, you can make a connection with them that you can leverage further later on!
In fact, right now is a great time to get involved in a Smart Curation Skills with Kelly McCausey. Learn the ins and outs of this technique in a group environment where you will receive feedback and guidance. See you there!
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