We’ve talked about the first three letters of the acronym SALE – Source for Referrals, Authority and Reputation, and Leads. Today we’re going to discuss the fourth letter.
Education and Organic Reach
SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility when people look for something on a search engine like Google. Its endgame is to drive more visitors to a company’s site, increasing chances for more conversions.
Local vs National SEO
There’s a big difference between local and national SEO. National SEO focuses on ranking your website for relevant keywords (keywords only). Local SEO takes that a step farther by focusing on both keywords related to your business PLUS keywords relating to your location (keywords + geotagging). Local SEO also needs inbound citations from other authoritative online sources that are relevant to your service area like Angi and other local business directories. Geotagging your content and locally authoritative citations are strategies that are often overlooked by traditional online marketing firms that do not focus on lead generation for local businesses.
Content marketing enables you to build customer relationships by putting your brand in front of your customers in a way that helps them.
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.
SEO, Content Marketing and Drip Marketing all work together to build relationships with your clients, educating them about y our products or services and moving them one step closer to purchasing from you.
Now that you’ve been introduced to the Power S.A.L.E. System, let’s talk about how this system will work for you. Schedule an appointment today!
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