Websites are no longer static (unchanging), or at least they shouldn’t be. In the “olden days” of the internet, small business owners set up a website and they were done. They had their web presence. They were ahead of those who didn’t have a website. We have come a long way since then, in only […]
Is Your Website Static or Evolving With Your Business? Read More »
An important part of going above and beyond with your customer service is learning how to listen to your customers. When you know how to listen, you’ll begin to hear about what they really want and need from your brand. Getting your customers to talk isn’t as hard as you think. Use the ideas below
Listen to Your Customers: Surveys, Suggestions, Testimonials, Etc Read More »
If you have a membership website, you probably email your members once a month to deliver their content. But if you want your members to stay subscribed, you should be emailing more often. Frequent messages keep your members engaged with your brand and make it less likely that they’ll suddenly cancel their membership with no
Membership Retention Efforts Read More »
You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued and in a world that’s increasingly digital, it makes your brand stand out when you send a card or gift through the postal system. Look for
Using Postcards and Send Out Cards Read More »
One simple way to go above and beyond in your customer service is to call your new customer when they make a purchase from your site. The goal of your call isn’t to sell your customer something else or convince them to upgrade what they bought. Instead, you want to use this call to thank
Making New Customer Phone Calls Read More »
When it comes to going above and beyond to provide exceptional customer service, don’t overlook follow up emails and autoresponders. These two tools are some of the most powerful ones you can use. Welcome Your New Customer The first email message your customers should receive is the welcome email. In this email, you’ll want to
Using Follow Up Emails and Autoresponders Read More »
Personal branding on social media is an intimidating topic for some small business owners and solopreneurs. Maybe you’ve struggled with it, too. You want to be warm and approachable, but you don’t want to cross the line into oversharing. You want to be professional and polished, but you don’t want to be thought of as
How to Use Social Media for Personal Branding Read More »
When it comes to building your personal brand, it’s essential that you understand yourself. If you don’t, you can’t possibly represent your best self to your ideal clients. You need to know how you’re wired and be able to communicate that with potential clients. From there, clients will choose whether to work with you or
Building Your Personal Brand Starts with YOU Read More »
One of the best parts of building a personal brand is getting to attract your ideal clients. When you know who you are and what you offer, you’ll find it easier to connect with potential clients. You’ll know how to reach them without having to resort to pushy sales tactics. Know Yourself For many solopreneurs
How to Build A Personal Brand That Attracts Your Ideal Clients Read More »
Personal branding can be a confusing topic for some small business owners. You may think that personal branding isn’t useful and adds no value to your business. But that’s not true. Many businesses have harnessed the power of personal branding to make more money and to make the world a better place at the same
What Every Small Business Owner Should Know About Personal Branding Read More »