Do you need a website for your small business or hobby? A website is an affordable and necessary marketing tool that every business needs.
There is no better way to build credibility than with a website. Today’s customers expect to be able to find information about your company online. If you don’t have a website, you may not be perceived as trustworthy.
If you have a brick and mortar business, you know that you can only be physically open so many hours a day, or week. A website, however, allows your business to be open 24 hours a day, 7 days a week. Who wouldn’t want that?
It’s also the perfect way to connect with potential customers or clients who want to know more about your business and what you offer.
You Decided You Need a Website, Now What?
People turn to the internet when they have a problem. They may want to buy a product, or they may want to learn how to do something.
What solutions can you offer them? The following questions may help you get started.
1. Who are you trying reach?
Understand your target audience. Include characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status.
2. What do you want your website to do?
Will it provide basic information on your business and what you offer? Do you offer products and services? Maybe you want a blog to discuss your experiences or expertise. Perhaps you want to capture names and email addresses.
3. How do you want your website to look and feel?
You have undoubtedly visited many sites. Some draw you in, some repel. Determine why you feel that way.
But don’t stop there. Check this out . . .
Downloading this worksheet will help you capture your thoughts and ideas, including the layout, color scheme, sidebar(s), etc. It will make our FREE consultation go so much smoother!