What good is a website if your potential clients or customers can’t find it? Clearly, if your customers can’t find you, they can’t buy from you.
So what if you could learn how to entice your customers to come to your site and buy your products or services? That’s what Search Engine Optimization (SEO) is all about.
Many website owners hear about SEO but they don’t have a clue what it is, let alone how to make it work for them. Is that you?
- Are you overwhelmed because you don’t know how to optimize your website?
- Are you frustrated with the effort you’re putting into your site but not getting traffic or new clients?
- Does paying someone to optimize your site stress you out?
Imagine how much your business would grow if it could get found!
Imagine what it would be like if your site was working for you.
Learning and applying some basic SEO techniques will make a huge difference in getting found on the internet.
Help Your Potential Customers Find You
The short answer is to optimize your site. But what does that mean?
Sign up for my Basic SEO for WordPress course
and learn how to rank higher in the search engines.
Register for the Course – $147
Basic SEO for WordPress is a 5-module course that will teach you, at your own pace, the basics of search engine optimization. You will learn what steps to take so that your customers or clients will find your site and buy from you.
Each lesson is presented in bite-size chunks. This will give you the opportunity to grasp the concept and apply it.
Work at your own pace. Repeat a lesson as many times as you wish.
Demystify SEO (Search Engine Optimization)
First of all, it’s important to understand that SEO is essential for businesses today. More than half of all buyers are using their cell phone instead of the phone book to find goods and services.
On the one hand, being able to draw upon the world to sell your products or services 24/7 increases your potential for success. On the other hand, you are competing with the world for that business. SEO is essential to your success!
Many website owners are overwhelmed about how to get found on the internet. You may have thought one or more of the following yourself:
- SEO feels like a foreign language
- Do I have to pay a lot of money to get found in the search engines?
- Is there a way to track the changes I make to my site?
There IS a way for YOU to take control of your SEO. For you to learn some basic steps that YOU can do.
Learn the art of SEO
SEO is more of an art than a science. While Google uses a very complicated set of rules to determine relevance (the science), it doesn’t know why your audience buys your products or services. This is where the art comes in. You know . . .
- the terminology your industry uses
- what your customer is looking for
- what draws your audience in and keeps them coming back.
Be SEO literate so you can communicate with your web developer
Maybe you don’t want to optimize your site yourself. You might not have the time to do so. You have a business to run after all.
If you educate yourself about the basics of SEO, you will be able to carry on an intelligent conversation with whoever is optimizing your site. You will feel empowered and confident that the work that is being done is up to snuff (acceptable standards and quality).
Feel in Control of Your Site
Start feeling confident about the results you’re getting by optimizing your site.
- Start with the basics
- Go at your own pace
- Build a healthy foundation
- Get found by customers who need what you have to offer
- Increase your bottom line
Ready? Excited?! Here’s what you get when you buy Basic SEO for WordPress…
Module #1: Let’s Start with an Overview of SEO
- About the Course
- What is SEO?
- Why is SEO Important?
- How do Search Engines Work?
- Organic (on-page) vs PPC (off-page)
Module #2: Healthy Foundation
- Using SEO friendly URL structure
- Meta Tags
- Proper Use of Headings
- Image Optimization
- What is an XML Sitemaps?
Module 3: Recommended Tools
- TinyMCE Advanced Plugin
- Google Search Console (Webmaster Tools)
- Yoast SEO Plugin
- Creating an XML Sitemap
- Google Analytics/Dashboard Plugin
Module 4: Wrapping Up On-Page SEO
- Google Analytics Dashboard Configuration
- Google Analytics vs Google Search Console
- www vs non-www
- Brainstorm Keywords
- Boost WordPress Speed & Performance
Module 5: Putting it All Together
- Categories and Tags
- Internal Links
- Use a responsive design
- Organize content into readable segments
- How to Optimize a Blog Post
Sign up for my Basic SEO for WordPress 5-week course
and learn how to rank higher in the search engines.
Register for the Course – $147
You Have Nothing To Lose With My Personal Guarantee
Upon completing the course, if you are not able to measure an improvement, send me an email. You will be able to choose between free SEO management for three months or a full refund. Either way, you win!
SEO FAQ – Frequently Asked Questions
How long will it take me to work through the course?
A module will be released each week, one lesson per day. You can get through the entire course in as little as five weeks. This will give you time to absorb each lesson before moving onto the next one. Since the lessons will be emailed to you, you have the option to take longer if you wish … or to go back through any module that you didn’t completely grasp.
Can you guarantee my site will be #1 in the search engines?
No one can guarantee a #1 ranking on Google. Be wary of SEO companies who say they can.
How long will it take to see results?
The speed at which you see results depends on many factors. If you have . . .
- done no SEO work and your phrase is not overly competitive it can be within days
- a very competitive market it can take much longer.
If I choose to pursue SEO, will I need to make significant changes to my website?
In most cases, you will not have to make any significant changes to your web page. Usually, the only changes to the site is in regards to written content, such as blogs and articles. Blogs and articles are usually written and enhanced with key words in order to boost the site’s rankings.
Here’s What Martha Had to Say…
Wow, Cheryl, it is so empowering to be able to do this! Thank you, you are a great teacher!
About Your Instructor Cheryl Smith
Cheryl has always had an aptitude for organizing and streamlining work flows. She has extensive experience in an office setting and working with people.
Cheryl received a Bachelor’s in Foods and Nutrition, but found that it didn’t meet the call on her life. She married and raised two sons and then went back to school … just to learn how to troubleshoot her computer.
Cheryl ended up falling in love with her software and web design classes. She went on to earn an Associate’s Degree in 2005 in Computer Information Systems and began developing websites.
She loves working jigsaw puzzles and solving problems, both useful in the world of web development.
“My greatest gift is my ability to sort through all the things you want to share with your audience and arrange them so that they can easily be found, turning viewers into clients.” ~Cheryl Smith, owner
Sign up for my Basic SEO for WordPress 5-week course
and learn how to rank higher in the search engines.