SEO: Audit
How well is your website performing?
The SEO Scorecard reveals gaps, strengths, and clear next steps to boost your visibility.
If your website were a sports team, would it be championship-ready or struggling to keep up? Without a solid game plan, your site might lose traffic, rank lower, and miss out on potential clients.
Even the best teams analyze their performance to find weaknesses and improve. But if you don’t have a clear breakdown of what’s holding your site back—slow load times, confusing navigation, or poor mobile experience—you’re left guessing instead of making strategic moves.
That’s where the SEO Scorecard comes in. This audit is like a game film review for your website, taking a deep dive into its structure, performance, and user experience. You’ll get a clear, no-fluff report on what’s working, what needs attention, and how to optimize your site to compete at the highest level.
Your SEO Scorecard Report – A clear path forward
Once the audit is complete, you’ll receive your SEO Scorecard, which includes:
✅ A health score to show your site’s overall performance.
✅ A breakdown of errors and warnings, so you know what to prioritize.
✅ Actionable steps to improve your site’s rankings, speed, and user experience.
No fluff—just clear, practical insights to help your website perform at its best.
Who is the SEO Scorecard for?
This audit is perfect for:
✔ Small business owners who want to improve their website’s visibility
✔ Business owners unsure if their site is helping or hurting their online presence
✔ Anyone looking for a clear roadmap to better SEO without guesswork
Why is an SEO audit important?
An SEO audit is like reviewing your playbook before the big game. It helps you spot areas where your website might be holding you back—like slow loading times, broken links, or content that isn’t fully optimized for search engines. By identifying these issues, you can make changes that help you stand out online.
During the audit, we’ll check things like your site’s structure, speed, and how well it follows search engine best practices. This way, you’ll be in a better position to attract more visitors and turn them into clients. Regular audits ensure your website stays in top shape, so it’s always ready to compete, score big, and keep you ahead of the game!
Strong websites start with the fundamentals
Before a team can win, they need the right fundamentals. I’ll check:
Site speed
A slow website drives visitors away. I’ll assess how fast your site loads and suggest improvements to speed things up.- Mobile responsiveness
More people browse on mobile than ever. I’ll make sure your site is easy to use on phones and tablets. - Security (SSL & HTTPS)
A secure website builds trust with visitors. I’ll confirm that your site has the proper security in place (look for the little padlock in the browser bar). - Indexing & crawlability
Search engines need to be able to read and understand your site to show it in search results. I’ll make sure your site is set up for easy access by search engines. - Broken links & 404 errors
Dead links confuse visitors and hurt your website’s performance. I’ll find any broken links and suggest fixes. - Redirects & URL structure
Messy or outdated links can make it harder for visitors and search engines to find the right pages. I’ll highlight any issues so you know what needs attention.
Get seen online - boost your website’s visibility
Once the foundation is solid, it’s time to fine-tune the details:
- Meta titles & descriptions
These are key for search engines and click-through rates. I’ll optimize them for better results. - Headings
Clear, organized headings make your content easy to read and search-friendly. I’ll identify headings that are not optimized. - Internal linking
Internal links help visitors find important pages. I’ll assess your site’s linking structure. - Image optimization
I’ll flag images that are not properly sized and optimized for fast loading.
Hold their attention — strengthen your content & usability
A well-structured site keeps people around longer, and if they’re around longer, they’re more likely to buy.
- Duplicate content
Having the same content in multiple places can hurt your rankings. I’ll flag any duplicate content and suggest fixes. - Readability & engagement
Clear, well-structured content makes it easier for visitors to find what they need and stay on your site longer. - Call-to-action effectiveness
Your website should encourage visitors to take action—whether that’s contacting you, booking a service, or making a purchase. I’ll check if your calls to action are clear and effective.
Get your SEO audit
Find out what’s working, what’s not, and what to do next to improve your website’s visibility. Choose the option that works best for you:
Audit + Insights Video – $97
✔ A detailed SEO audit report outlining your website’s strengths and weaknesses
✔ Easy-to-understand analysis — no jargon
✔ Actionable recommendations so you can start improving your site right away
Deluxe Audit – $147
✔ Everything included in the standard audit
✔ A one-hour 1:1 strategy session to walk through your results and next steps
✔ Personalized guidance based on your goals and challenges
FAQs
Why should I invest in an SEO audit?
An SEO audit provides a clear picture of how your website is performing and reveals areas that need improvement. By identifying weaknesses, you can make data-driven decisions to optimize your website, improve your search rankings, and attract more potential clients.
What will the SEO audit tell me?
The audit evaluates your site’s structure, speed, security, content, and user experience. You’ll get a detailed report on what’s working well and what needs attention, so you can fix issues that are holding your site back from performing at its best.
How will the SEO audit improve my website’s performance?
By addressing issues like slow page load times, poor mobile usability, and missing security measures, the SEO audit helps optimize your site for both search engines and users. A well-optimized site ranks higher, loads faster, and provides a better experience, all of which lead to increased traffic and conversions.
Is this audit a one-time thing, or will I need it regularly?
While a one-time audit is a great starting point, SEO is an ongoing process. Regular audits ensure your website stays optimized and adapts to search engine algorithm changes. We offer ongoing support to help you maintain and improve your site over time.
How long will it take to see results from the audit?
The results can be seen relatively quickly after making the recommended changes. SEO improvements can take a few weeks to a few months to show significant results, depending on your website’s current performance and the competitiveness of your industry.
I’m not tech-savvy, will I be able to understand the audit?
Absolutely! Our audit report is designed to be clear, actionable, and easy to understand, even if you don’t have a technical background. We provide a straightforward breakdown of the issues and suggest simple next steps to improve your site.
What Happens After I Receive the Audit?
Once you receive your audit, here are the next steps:
✔ DIY Approach – You or your team handle the updates using the recommendations provided.
✔ Done-for-You Implementation – If you’d rather have an expert take care of it, I offer SEO fixes at $75/hour, ensuring your site is fully optimized without the hassle.
We can discuss the scope of work and estimate how much time it will take based on your audit findings.
Get your SEO audit
Find out what’s working, what’s not, and what to do next to improve your website’s visibility. Choose the option that works best for you:
Audit + Insights Video – $97
✔ A detailed SEO audit report outlining your website’s strengths and weaknesses
✔ A 10-minute personalized video walking you through key findings and top priorities
✔ Actionable recommendations so you can start improving your site right away
Deluxe Audit – $147
✔ Everything included in the standard audit plus a 1-hour strategy session
✔ Personalized guidance on how to fix issues and improve your SEO
✔ A chance to ask questions and get expert recommendations tailored to your business.
What clients are saying
Hi, I'm Cheryl Smith
As a fellow business owner, I understand the need for efficient, cost-effective solutions in your growth strategy.
Think of your online presence like a team working together—each element needs to play its part to create the winning game plan that shows off your business.
Success online requires continuous effort and adaptation, and I’m here to help you achieve your goals.
My personalized approach ensures you get the best value for your online marketing needs, piecing together the perfect strategy for your success.
Awards and Recognition
I love to learn and I’m continually improving my skills and gaining knowledge to offer the best for my clients.
Ready to see how your website stacks up?
Your website should be working for you, not against you. The SEO Scorecard gives you a clear, actionable report on your site’s strengths and weaknesses—so you know exactly what to fix to improve your online presence. Get your audit today and take the first step toward a stronger, more visible website!