I’m excited to introduce you to the Power S.A.L.E. system we have developed to draw in leads for local business owners. SALE is an acronym where each letter stands for one of the four pillars of the system. Today let’s talk about the first letter.
Sources for Referrals
Local business owners don’t have the luxury of being able to rely on one source of leads like a national business could. If you could market to the entire country then you could just rely on Facebook posts and you’d probably get plenty of leads. But your leads aren’t always on Facebook. That means you need to have multiple referral sources running for you at all times.
So, the first thing we do is develop your referral network leveraging a variety of sources including Google Maps, Google Business Profile, Facebook, and a selection of appropriate local business directories like Angi.
We will set up and optimize your profile which will make a dramatic difference in getting discovered, building social proof, and generating leads.
Traditional web design and digital marketing agencies don’t focus on these things because they are accustomed to thinking in terms of national advertising. We focus on lead generation for local businesses and this is the first thing we do for you because it makes a huge difference very quickly.
Other agencies will tell you how they help you find clients. Their approach is more expensive, short-sighted, and takes too long. We generate leads for you in a faster, more efficient, and more sustainable way by helping your clients find you.
I’ll see you tomorrow and tell you what the A stands for.
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