In the last two emails, we talked about reviews, referrals, credibility and authority. Today I want to talk about the third letter in the acronym SALE.
Leads
A lead is an individual or organization who is interested in what your company is selling. They come from many sources, including ads, mailers, email marketing, social media, referrals and networking.
- Advertising on Google is great for small businesses that need to reach targeted audiences and want to be able to track their ROI (return on investment).
- Email marketing is a very effective form of marketing that makes your email list aware of new products and services. It can also educate your audience about the value of what you offer.
- Social media marketing will make it easy to spread the word about your products and mission. Linking it to your website will increase your traffic tremendously.
- The easier you can make things for customers, the more likely they are to set an appointment with you. To help with that, we can set up an online booking system.
Tomorrow I’ll tell you what the E stands for.
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