One of the best parts of building a personal brand is getting to attract your ideal clients. When you know who you are and what you offer, you’ll find it easier to connect with potential clients. You’ll know how to reach them without having to resort to pushy sales tactics.
For many solopreneurs and small business owners, personal branding starts with discovering who you are. When you build your personal brand, you can highlight your strengths while minimizing your weaknesses. This will help you feel less frustrated and save you energy because you’ll know which projects are a good fit for your talents.
Don’t be afraid to say ‘no’ to the wrong projects or partnerships. An important part of personal branding is only allowing projects and partnerships in your life that focus on your strengths. When new opportunities present themselves, pause to check in with your gut. Is this project exciting to you? Does it allow you to highlight your best qualities? Will it add more joy to your life?
Discover Your Message
You have a message to share with this world, a unique way to make people’s lives easier, more meaningful and more fun. You may not recognize what this message is. Most people don’t.
Often, it takes the guidance of a business coach or a trusted mentor to help you discover your message. That’s why you may want to consider working with a coach or mentor as you seek to define your personal brand.
Find Your Sweet Spot
Once you understand personal branding and know the message you’d like to share with your ideal clients, it’s time to think about your sweet spot. This is the area where your clients need help and where you function best.
You can communicate your sweet spot by sharing stories that show who you are, as a person and a professional. For example, if you help moms get their pre-baby bodies back, then sharing your own weight loss story can be inspirational.
You want the stories that you share to resonate with your ideal client, so don’t be afraid to examine their goals, fears, and frustrations. You could share a story about your own frustration with finding half an hour to exercise when you have a newborn in the house. When you share these personal stories, you’ll be building your personal brand and connecting with your ideal clients.
Personal branding is all about knowing who you are and what your message is so you can serve your ideal clients. Keep in mind that it does take time to discover and implement your personal brand. If you’d like to speed up this process, it can be helpful to reach out to a coach.