If you have a membership website, you probably email your members once a month to deliver their content. But if you want your members to stay subscribed, you should be emailing more often.
Frequent messages keep your members engaged with your brand and make it less likely that they’ll suddenly cancel their membership with no warning. Ideally, you want to be emailing your subscribers once a week.
Week #1: The Delivery Email
This email should contain a link to the new content you have available. Let subscribers know where to login to download their content and provide their username. Then take it a step further and offer them help if they can’t access their content for some reason.
You could say, “If you’re having trouble downloading your content this week, open a ticket with my help desk by clicking here.” This ensures that you don’t have people unsubscribing simply because they couldn’t get help when they needed it.
Week #2: The Reminder Email
You want to use this message to remind subscribers about this month’s content. Some subscribers may have missed your original email or they may not have had a chance to download it on the day of release.
Encourage subscribers to download their content by telling them a little bit about it. For example, if you’re a wellness coach that provides nutritious recipes for families, you could say, “My kids love the applesauce muffin recipe I included this month. They asked me to put these muffins in their back-to-school lunches.”
Week #3: The Teaser Email
Use this email to tease your subscribers about what’s coming up next. This makes them curious and gives them a reason to stay subscribed. This doesn’t have to be a long email; you shouldn’t include everything that you’ll be giving them next month because you want to keep a bit of mystery about what they’ll be getting.
You could say, “Just wanted to give you a head ups. Next month, I’ll be giving you [item]. I love this because [reason].” It’s a simple message but it gives you a reason to stay in contact and keeps your brand fresh in your subscribers’ minds.
Week #4: The Expiration Email
This is your chance to remind your subscribers that the current month’s content is going to expire soon. Urge them to download it while there’s still time. You could say, “This is the final call to download your content. I’ll remove this month’s content when I upload next month’s resources. I don’t want you to miss out, so click here to login and save your content.”
Making it Personal Increases Membership Retention
Try to be personal in every email you send to your subscribers. Let them know what’s going on in your life or business. You could say, “Happy September! I really enjoyed this summer. But the kids are back at school again, so I’m gearing up to set my autumn business goals.”
You want to weave in these details because it makes your connection with your subscribers even stronger and it gives you a chance to tell them about other fun things you may have going on.
Keeping your subscribers engaged with your content is one way to go above and beyond with your customer service. Little touches like consistent emails will make your brand memorable to your subscribers.
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