What does it mean to be mobile friendly? You may have heard it referred to as responsive or mobile responsive. In essence, it refers to your site’s ability to adjust to different all screen sizes.
Starting April 21, 2015, Google announced that sites that are not mobile friendly won’t show up in mobile search.
That’s pretty scary! But with 30-60% of a site’s traffic coming from mobile devices, it’s not surprising that the market is being driven in this direction.
Is YOUR website optimized for mobile devices? In other words, does it resize for a desktop, a tablet or a smart phone?
If you are not optimizing for mobile devices, you can expect to be ranked lower in the search engines!
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. ~ Google WebMaster
If you remember Google’s algorithm changes (Panda and Penguin), you know what impact they had on people’s businesses and rankings. You will want to take heed to this change.
What to Do
- Test your site at Google’s Mobile Friendly.
- If your site is NOT mobile friendly, contact me.
As more people use mobile devices to access the internet, Google’s algorithms have to adapt to these usage patterns. Finding relevant, high quality search results that are optimized for their devices is critical to visitors finding what they are looking for. If your site is not mobile-friendly, you will not rank as well as a site that IS mobile-friendly. It’s as simple as that.
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