Are you trying to sell a product or a service? How successful have you been doing that?
If you’re like me, you tell your viewers what you have to offer but you forget to tell them the benefits of the product or service. And then you wonder why they don’t buy it.
In How to Write Better Sales Copy (Use This One Tip), Derek Halpern tells us about the mistake people make when writing sales copy.
He includes a short video where he shares the importance of telling our audience WHY they should buy your product or service… not just WHAT it will do but HOW it will benefit them.