Probably the biggest reason so many websites are powered by WordPress is because it’s just so easy to customize. You can install a new site and make it look good in just a few minutes with the power of themes.
But you want to be careful. Remember, this is your online “storefront” so you want to make sure you offer a good first impression for potential customers.
Choosing the Right Theme
The WordPress repository offers thousands of freely available themes. You’ll find them in hundreds of layout variations and limitless color combinations. Some are easily customizable with point and click dashboards, and some offer special functions designed for specific business structures.
There are so many options, in fact, that many new website owners become overwhelmed just trying to choose the right theme.
Here are a few guidelines to help you make a good choice:
- For a professional look, more white space is better. Themes that are too busy are distracting for visitors.
- With very few exceptions, you should choose dark text on a light background.
- Watch for links in the footer. The last thing your service provider website should do is link out to gambling or insurance sites.
Also, once you choose a theme – stick with it for awhile. Constantly tweaking your theme might make you feel as if you’re accomplishing something, but in reality it’s a form of procrastination and will prevent you from getting real work done. Not only that, but if your potential customers notice that your site is changing all the time, they may think you’re not quite ready for business.
Spend Money Where it Counts
You might also choose a premium – or paid – theme. StudioPress, Elegant Themes, and Woo Themes are some of the most popular choices, and all offer beautiful, professionally designed themes at affordable prices.
If you want complete control – including the links that are in your footer – you might want to opt for a premium theme. Another purchase to consider is your header design. While most themes allow for a text only header – just your site name and tagline – a well-done graphic will have more eye appeal.
Another place you might want to spend a little money is on your content. Professionally written website copy can help with SEO and entice potential customers to trust you with their important projects.
While you certainly don’t have to spend money to create a good looking website, if your budget allows, consider investing in these three areas. You won’t regret it.