I just read an article that I thought was fascinating and I wanted to share it.
In the article (hint: you can just watch the video and get a good understanding of it), the author talks about how writing longer content isn’t enough. You need depth.
The case study shows taking old content and rewriting it so that it ranks better for a key phrase. What’s really interesting is that the result shows within 60 seconds! They took a post that was ranking number 3 before and it was number 1 after.
Google’s algorithm seems to have an understanding of the competitive topic landscape for a keyword.
The author’s conclusion is…
don’t arbitrarily write long content and call it “high quality.” Choose a keyword you want to rank for and create a comprehensive piece of content that fully supports that keyword.
Obviously, there are no guarantees that your post will be at the top of the search engine results page (SERP), but take a look at the article and see what you think.