How important is having a lot of content vs quality content? Obviously they are both important, but one doesn’t equal the other.
I just read an article that I thought was fascinating and I wanted to share it.
In the article (hint: you can just watch the video and get a good understanding of it), the author talks about how writing longer content isn’t enough. You need depth.
What does Google consider “quality content”? SEO (search engine optimization) experts have been trying to figure this out since the Hummingbird algorithm that came out in 2013, prioritizing context over keyword usage/frequency.
Longer content alone was not the intent behind Hummingbird.
The case study shows taking old content and rewriting it so that it ranks better for a key phrase. What’s really interesting is that the result shows within 60 seconds! They took a post that was ranking number 3 before and it was number 1 after.
Google’s algorithm seems to have an understanding of the competitive topic landscape for a keyword.
The author’s conclusion is…
don’t arbitrarily write long content and call it “high quality.” Choose a keyword you want to rank for and create a comprehensive piece of content that fully supports that keyword.
Obviously, there are no guarantees that your post will be at the top of the search engine results page (SERP). Even so, if you want to rank higher in the search engines, it’s important to create quality content.
Quality content is not just more words on the page, it’s using a keyword and writing words that support that keyword.
Take a look at the article (or watch the video) and see if it helps you increase your ranking on that page. Odds are you will like the results.