How often have you pulled up a website and then sat and waited for it to load? If you’re like most people these days, if you have to wait more than three seconds, you’ll go elsewhere to find what you’re looking for. The most common reason for slow-loading sites is large images. The solution is […]
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Google weighs relevancy quite heavily. In fact, the goal of all search engines is to determine which of the millions of pages on the web are relevant to whatever you are searching for. To quote Merriam Webster (2005), “Relevance [is]: the ability (as of an information retrieval system) to retrieve material that satisfies the needs of
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As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let’s look at what you can do to boost
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Let’s talk about keywords. These are the words your target audience types into their favorite search engine, e.g. Google, to look for a variety of information. If you have that information on your website, they may very well stop by. Keywords are the cornerstone of any SEO strategy. Keywords and Key Phrases Before we go
Keywords – A Glimpse Into What Your Target Audience Wants and Needs Read More »
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than
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Yoast SEO feels very strongly about not using sliders on websites. Yet I’m sure you have seen plenty of websites that use them. SEO experts and conversion experts agree that 99% of the time sliders have little use. Yet web developers often insist on using them. Science is inclusive in their findings that sliders are
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As more and more searches happen on mobile devices, Google wants its index and results to represent the majority of their users — who are mobile searchers. Although Google wants you to have a mobile version, if you don’t have one, it will crawl your desktop version instead. If you have two versions of your
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While Yoast SEO plugin will help your SEO (Search Engine Optimization) by guiding and suggesting things, you will need to make an effort yourself. This includes learning who your audience is and what keywords they use to search for what you offer. In her article, Don’t Just Set it and Forget it, Marieke van de Rakt
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How important is having a lot of content vs quality content? Obviously they are both important, but one doesn’t equal the other. I just read an article that I thought was fascinating and I wanted to share it. It’s called The Google Ranking Factor You Can Influence in an Afternoon [Case Study]. In the article
Content Depth Matters Read More »
In the video below, Lisa Irby of 2 Create a Website takes you through the history of SEO (Search Engine Optimization) and what you need to know about ranking in Google! Lisa does an excellent job of explaining about the Google algorithms, e.g. Panda and Penguin, that have affected rankings since 2000. While the video
What You Need to Know About SEO Read More »