Blogging is an inexpensive way for small businesses to drive traffic to their site and attract more perspective customers. A blog is a compilation of thoughts, facts, and expert opinions relating to the business, industry or its audience. It is a written piece of information that lives online and can be accessed by anyone who […]
6 Reasons That Will Challenge Small Businesses To Blog Read More »
Most of us aren’t great at business conversations. In a CNN poll run a few years ago, they asked people how well they could manage a business conversation. 70% of the respondents wouldn’t classify themselves as great conversationalists. What if you could learn to be a great conversationalist? Would you want to know how? Rule
Becoming a Great Conversationalist Read More »
I am going to a networking event this evening and I’m nervous. Starting a conversation is difficult for me. I feel self-conscious and it’s so much easier to just find a seat and hope someone seeks me out. Knowing this is something I need to overcome if I want my business to move forward, I
Starting a Conversation at a Networking Event Read More »
What goes through your head when you sit down to write a blog post? What do I have to say? Will anyone read it? Who am I anyway? Brendan Egan does a great job of getting my head in the game with his article: Here’s the Trick to Writing Blog Posts People Genuinely Want to Read.
Writing Blog Posts That People Want to Read Read More »
Comparison can destroy your business, as well as your happiness, if you let it. When you first started your business, did you spend a lot of time comparing yourself to others? I know I did. You don’t know what people have gone through to reach their success. You don’t know what stage of success they
Comparison is the Thief of Joy Read More »
An important part of going above and beyond with your customer service is learning how to listen to your customers. When you know how to listen, you’ll begin to hear about what they really want and need from your brand. Getting your customers to talk isn’t as hard as you think. Use the ideas below
Listen to Your Customers: Surveys, Suggestions, Testimonials, Etc Read More »
If you have a membership website, you probably email your members once a month to deliver their content. But if you want your members to stay subscribed, you should be emailing more often. Frequent messages keep your members engaged with your brand and make it less likely that they’ll suddenly cancel their membership with no
Membership Retention Efforts Read More »
You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued and in a world that’s increasingly digital, it makes your brand stand out when you send a card or gift through the postal system. Look for
Using Postcards and Send Out Cards Read More »
One simple way to go above and beyond in your customer service is to call your new customer when they make a purchase from your site. The goal of your call isn’t to sell your customer something else or convince them to upgrade what they bought. Instead, you want to use this call to thank
Making New Customer Phone Calls Read More »
When it comes to going above and beyond to provide exceptional customer service, don’t overlook follow up emails and autoresponders. These two tools are some of the most powerful ones you can use. Welcome Your New Customer The first email message your customers should receive is the welcome email. In this email, you’ll want to
Using Follow Up Emails and Autoresponders Read More »