Yesterday I introduced you to the acronym SALE and you learned that the first letter stands for Sources of Referral. Today let’s talk about the second letter.
Authority and Reputation
Being an authority means you are an expert in your field — an expert who others trust and respect. Having authority makes it easier to attract customers, and grow and sustain your business. It starts with a good website, one that is easy to navigate. A site that confuses the viewer will be abandoned… in less than a minute!
Having a business website increases your organization’s credibility. The first question that is typically asked is, “Do you have a website?” or “What is your website address?” A website is the place people go to learn more about your company and your offerings, as well as getting a feel for the kind of business person you are. Without it, people may question your legitimacy as a business.
Reviews are also important for credibility. The rise of technology has enabled people to review establishments with ease. It’s been estimated that 61% of people read online reviews prior to making a decision to buy. So why not grab a piece of that?
We help you get your clients to leave you 5-star reviews. We then monitor and respond to your reviews as they come in. Essentially, we act as your online PR firm. We’ll keep you updated with regular reports so you can see the results without wasting any time.
Soon you’ll have more reviews and higher ratings than anyone else, even if they’ve been around longer than you. This positions you as the go-to service provider that everyone trusts when people look you up online.
Tomorrow I’ll tell you what the L stands for.
Schedule an appointment to talk about how this system will work for you!
|<< Previous pillar
|Next pillar >>