Most of us aren’t great at business conversations. In a CNN poll run a few years ago, they asked people how well they could manage a business conversation. 70% of the respondents wouldn’t classify themselves as great conversationalists. What if you could learn to be a great conversationalist? Would would want to know how? Rule […]
How Google’s Mobile-First Index Will Affect You
As more and more searches happen on mobile, Google wants its index and results to represent the majority of their users — who are mobile searchers. Although Google wants you to have a mobile version, if you don’t have one, it will crawl your desktop version instead. If you have two versions of your website, […]
5 Things That Will Help Your SEO
While Yoast SEO plugin will help your SEO (Search Engine Optimization) by guiding and suggesting things, you will need to make an effort yourself, as well as learning who your audience is and what keywords they use to search for what you offer. In her article, Don’t Just Set it and Forget it, Marieke van de […]
Reclaiming Your Expired Domain Name
You buy a domain name and you think it’s yours for life, right? Let me tell you. If you don’t renew it, you lose it! Recently, a client asked me to make some updates to her website. No problem, I’ll get right on it. Wait a minute. What website? I’m getting a message instead. Long […]
Starting a Conversation at a Networking Event
I am going to a networking event this evening and I’m nervous. Starting a conversation is difficult for me. I feel self-conscious and it’s so much easier to just find a seat and hope someone seeks me out. Knowing this is something I need to overcome if I want my business to move forward, I […]
Writing Blog Posts That People Want to Read
What goes through your head when you sit down to write a blog post? What do I have to say? Will anyone read it? Who am I anyway? Brendan Egan does a great job of getting my head in the game with his article: Here’s the Trick to Writing Blog Posts People Genuinely Want to Read. […]
Comparison is the Thief of Joy
When you first started your business, did you spend a lot of time comparing yourself to others? If you stay in that state of mind, it will destroy your happiness and your business, if you let it! In small business, “comparison is the robber of results, the pillage of profits, the pickpocket of prosperity.” Marie […]
Content Depth Matters
I just read an article that I thought was fascinating and I wanted to share it. It’s called The Google Ranking Factor You Can Influence in an Afternoon [Case Study]. In the article (hint: you can just watch the video and get a good understanding of it), the author talks about how writing longer content […]
What to Do About Outdated Plugins
WordPress recently turned 15 years old! Can you believe it? It now runs 28.9% of the entire internet! Assuming your website runs on WordPress, was it by any chance one of the early ones? Even if your site was built within the last couple of years, you should be concerned about your plugins. Why is […]
How to Take Fridays Off
When I was working a traditional work week (M-F), Fridays put me into a state of panic. How could I possibly get all this work done before going home Friday at 5 pm. Sol Orwell has a different take on Fridays. He suggests that we taking Fridays off. He doesn’t mean that literally. What he […]