What impact does social media have on your search results? Is there any value to using it?
In 5 Unusual Tips to Improve Your SEO With Social Media, Ana Gotter looks at how to use Facebook, Twitter, etc to improve your search rankings.
#1: Build Links With Your Social Channels
Google used to put a high value on link building, but it was abused. Social sites have a high web authority and so social media has a higher quality links.
#2: Grow Your Follower Base
Search engines look to see how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.
#3: Make Your Content Searchable and Sharable
When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable. The more people who see your posts, the more people who might share it.
#4: Use Keywords in Your Posts
Keywords are important for your website, blog and paid ad campaigns. When users search for those keywords, your content will pop up.
#5: Create Local Listings
Make sure your business has a local listing on Google+ and that you include your address and other pertinent information. Google recommends businesses with the highest reviews first.
Facebook, Twitter, Instagram, and others can make a big impact on your search rankings. Read the full article at 5 Unusual Tips to Improve Your SEO With Social Media and let me know if you have additional thoughts on using social media.